My thesis project is a rebrand of Jurassic Park with a focus on paleontology and accurate facts. Both dinosaurs and the Jurassic Park series have always been favorites of mine, although I disliked how many facts were construed to fit a cinematic narrative rather than a historically accurate one. Because of the lack of accurate dinosaur facts in the movies, I chose to rebrand Jurassic Park in a creative yet accurate way. I chose the Brachiosaurus as the mascot for the park, since it is from the Jurassic period (unlike the T-rex). I broke down the Brachiosaurus shape for my logo into triangles to symbolize the DNA building blocks necessary to bring dinosaurs back to life at the park which is carried throughout the branding.
Wanting to incorporate multiple symbiotic styles into one project, I created three mini field guides for each time period: Triassic, Jurassic, and Cretaceous, each filled with colorful hand-drawn illustrations overlaid with my triangular motif designs. The map for the park has been updated, featuring new and improved safety measures and exhibits.
You can view the Jurassic Park site I created here
Student work, Tyler School of Art
Art Director: Soonduk Krebs